Regular television watching is proposed to create a shared set of conceptions and expectations about social reality among otherwise diverse viewers. This accounts for the fact that commercials substantially reduce the amount of program content on broadcast networks to about 22 two-minute intervals in a one-hour program, whereas 1-hour cable shows typically have about 30 two-minute intervals. For other genres, such content is confined to only a relatively small proportion of episodes, but when it appears it is a major focus of program content. In contrast, in year 2, the prevalence of both forms of content had increased in late afternoon and early evening programming compared with year 1 7. As the literature review indicated, criticism has been leveled at portrayals of gay characters for reinforcing stereotypes, such as gay men as promiscuous. Skip to main content.
Based on cultivation theory, television viewers may be more likely to believe that nonheterosexual behavior is extremely unusual or deviant.
Gay, Lesbian, and Bisexual Content on Television: A Quantitative Analysis Across Two Seasons
These data suggest that for some genres, sexual content overall as well as that related to sexual minorities is widely dispersed across episodes but typically not a central theme. Recording of the sample occurred primarily over a 7-week period in the fall each year. An analysis of the portrayal of alcohol use in daytime serials. With respect to differences across the three network types, we found commercial broadcast networks to be consistently lower than premium cable movie channels regarding the prevalence of sexual behavior and sexual talk related to nonheterosexuals; most often, the comparisons of commercial broadcast networks to cable music entertainment networks—which fell in between—were also significant. Program Coding Coder training For the first year's content analysis, 16 students 10 females, 6 males from local universities served as coders; in the second year, 13 coders 8 females, 5 males who were either current college students or recent graduates conducted the content coding. The average frequency of portrayals of same-sex sexual behavior ranged in year 1 from 1. Network-type comparisons Across network types, we found similar patterns generally in nonheterosexual sexual content between the two television seasons, with consistently lower percentages of shows on commercial broadcast networks containing same-sex sexual behavior and sexual talk related to nonheterosexuals and the highest percentages of shows with both types of content on premium cable movie networks.
Among reality shows, a genre where nonheterosexual content occurs with a high frequency within shows that contain such content, issues surrounding sexuality often occur in very contrived dating situations, with little serious discussion. Little quantitative research has been conducted to document gay issues and characters on television. Each 2-minute interval that had been coded as containing at least one instance of talk from the sexual talk categories used in the main coding task e. Thus, critical issues for future research will be to examine the qualitative nature of sexual talk and sexual portrayals related to gays, lesbians, and bisexuals e. Sexual content of programming on American television has changed substantially since the medium was first invented more than 50 years ago. For network type, the 11 stations were classified into one of three categories: The average frequency of portrayals of same-sex sexual behavior ranged in year 1 from 1.