Continuum International Publishing Group.
The Science Behind Why So Many Women Want To Befriend Gay Men
In a highly competitive dating environment, women may seek trustworthy allies. Archived from the original on Furthermore, marketing researchers have suggested that straight women prefer to work with gay male sales associates over others in consumer retail settings. The German word is "Schwulenmutti" literally: In these experiments, straight female participants were shown fictitious Facebook profiles depicting either a straight woman, straight man or gay man.